Mike Ciprari didn’t wait for permission—he built his own path.
From sneaking into the Vans Warped Tour to crafting a globally recognized brand, his journey began as a passion project in his grandmother’s basement. That hustle, grit, and DIY mentality became the foundation for one of the world’s most respected custom drum companies.
Mike’s break came when he connected with Green Day’s Tré Cool—and turned a handmade drum into a career-launching moment. It proved what Mike always believed: relationships, creativity, and relentless drive can take you anywhere.
The Rise of SJC Drums
Mike co-founded SJC Drums, a brand that transformed from a small family-run operation into a household name in the music industry.
Artists like Tré Cool (Green Day) and Josh Dun (Twenty One Pilots) helped propel SJC’s reputation, but it was Mike’s visionary leadership—through artist partnerships, innovative craftsmanship, and culture-first marketing—that made the brand iconic.
More than just drums, Mike built a movement. Long before it was mainstream, he leveraged early social media, grassroots community-building, and pop-up activations to turn fans into lifelong brand advocates.
A New Chapter - Loyal to the Craft
Mike’s latest venture, Loyal to the Craft (LTTC), is more than a brand—it’s a mission.
LTTC is a platform designed to educate, inspire, and empower the next generation of musicians, creatives, and entrepreneurs. Through webinars, in-person events, and exclusive content, it delivers real-world tools and insider strategies to help artists turn passion into purpose—and careers.
Recognized Entrepreneur & In-Demand Speaker
Mike’s story has been featured in:
— Forbes
— Entrepreneur Magazine
— Modern Drummer
— Worcester Business Journal’s 40 Under 40
— National FedEx Small Business commercial
He’s collaborated with brands like Vans, Liquid Death, Topo Chico, Jack Daniels, Red Bull, and Hard Rock Casino, blending music, lifestyle, and marketing into a powerful storytelling engine.
He was even featured on Anthony Bourdain’s Raw Craft, showcasing his relentless commitment to craftsmanship.
Mentor. Educator. Advocate.
Mike is deeply committed to giving back.
He’s partnered with organizations like Make-A-Wish, School of Rock, Music Will, Find Your Grind, and Vans Gives a Band, mentoring the next generation of creatives through workshops, speaking engagements, and one-on-one guidance.
He’s delivered powerful talks at NAMM, Full Sail University, School of Rock, and more—sharing honest, hard-won insights on entrepreneurship, branding, and community-building.
Book Mike Ciprari for Your Next Event
Looking for a speaker who actually walks the talk?
Mike’s keynotes are high-energy, no-fluff sessions packed with real strategies, powerful stories, and actionable takeaways. Whether you’re a startup team, a creative community, or a corporate audience, Mike delivers transformative sessions on:
— DIY Marketing & Brand Building
— Community Growth Strategies
— The Entrepreneurial Mindset
— Turning Passion into Profit
Every audience leaves inspired—and equipped to take bold action.