WE THE KINGS INTERVIEW

In this episode, Mike Ciprari sits down with We The Kings to break down the real stuff emerging artists need: how to build a fanbase from zero, how to stop letting comments control you, and why “showing up” matters more than chasing perfection. From a $350 PureVolume promo that helped spark 10 record label offers to the “one fan becomes two… then 64” mindset this is a masterclass in staying loyal to the craft and building something that lasts. What we cover - The early move that helped kickstart We The Kings’ momentum (and what that means today) - Why fans are everything — and how to treat your “day ones” like gold - The “street team / web” mentality (DIY roots + modern social strategy) - How to deal with negativity online: confidence, identity, and not giving comments power - The advice every artist needs: release the song, stop waiting for perfect, and show up - Purpose + longevity: “Would I still do this if nobody showed up?” Filmed backstage in the Artist Compound at When We Were Young.

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